Product packaging has significantly changed over the years. Initially, it was meant to be a way to get the product onto the markets safely. Modern-day packaging solutions take it a notch higher as it now serves as a means of attracting more and more shoppers in the hopes of increasing sales.
Think about this for a moment, a typical shopper while moving around the store aisles, he/she passes across over 700 different items every minute. To increase the likelihood of them picking up your product, you need eye-catching packaging solutions.
Uses of Product Packaging
- Protection: As earlier stated, the primary role of enclosing your product in suitable packaging is to ensure that the product is safe from elements such as heat, vibration, compression, leaks, and so forth.
- Convenience: The product enclosed packaging adds a layer of comfort to the shopper as well as the store in terms of how easy it is to stack, handle, store, display, recycle and reuse it.
- Information dispensation: This is also crucial when it comes to communicating with the customers about the contents of the product as well as other information like how to use the product. Legally, this info is expected to be included in packages within the medical and chemical classes.
- Authenticity: Packaging solutions also serve as a means of securing products. By adding security features such as custom made QR codes as well as RF chips, manufactures can safely ensure that customers get the best of their products.