Knowing how to make your store displays stand out can be a difficult balancing act between making them attract attention and being a mess to look at. There are a lot of things that can make your store display stand out. Here are a few ways to make sure your store displays stand out without getting too wild.
- Color: The color of your displays is essential to the feeling they create. Each display needs to match the product it is trying to sell. Whatever the mood and emotion that the product is trying to portray should be seen through the store displays.
- Balance: Sometimes people think that balance means symmetry, but that is not always the case. Symmetry can be boring, and asymmetry can get too wild. Having asymmetry that is weighted and balanced can be far more interesting than symmetrical store displays.
- Understandable: If the focal point of the display is not easy to find or understand, then this can be an issue. What the product is and why the customer should buy it should be at the forefront of store displays, because otherwise a potential customer might just give up on trying to understand the product.
- Simplicity: People always say that less is more, so using restraint is key. The display should have everything it needs, and nothing more. Sometimes that means a complicated display that conveys a lot of meaning and information, but other times it may mean simplicity. The store displays should match the product, and this goes for simplicity as well.
Store displays can be tricky to set up in an optimal way, but as long as you follow these steps you should be on the right track.