If you are happy with your website content and know that it’s keyword heavy, then you may be confident that your business will gain customers based on your web rankings. While having SEO (search engine optimization) in the form of keywords is certainly important, you should also know that SEO trends are changing.
Platforms like Google and Bing not only use keywords to determine the worthiness of a site for online rankings, but they also analyze your pages for other types of content. Pages that are too keyword heavy without much in the way of substance could actually receive a lower ranking than pages with fewer keywords. If that sounds like something new compared to the SEO you know, that’s because it is.
Google and Bing, and other search engine platforms, will change their algorithms to better reflect website trends and traffic. That means keeping up with SEO trends is just as important as knowing how to create a great website for your end user. If you know that your pages are keyword heavy (or maybe a little too keyword heavy), it might be time to reevaluate your pages to see if you can enhance the substance of your content.
Of course, you can always rely on your trusted web marketing team to help you get the most from your website on every level. Ask them about some of the most recent SEO trends!